Monday, May 9, 2011

Watch PBA Xtra Frame and Get More Senior and Other PBA Action

Even though Walter Ray Williams Jr. was unable to successfully defend his PBA Senior Miller High Life Classic crown this year, losing to the Steve Licklitter in the Round of 16 and paving the way for Ron Mohr to win the championship, I would have liked to see him try on the PBA's live and archived webcast service Xtra Frame. Unfortunately, they didn't cover the tournament.

They had covered the previous two senior tournaments, but they didn't cover this one. Why not? Because their viewership for the previous two tournaments was too low to justify it. As someone in the know confided to me, "Only 20 subscribers watched the live content of the Senior Don Carter Open, and only about 250 watched any of it on demand. I can't sell that to a sponsor, and our Xtra Frame production budget only stretches only so far."

I'm surprised and sad to learn this. I would think that the hardcore bowling fans who subscribe to Xtra Frame would be very interested in watching the senior action, especially with guys as good as Walter Ray, Ron Mohr, Tom Baker, Harry Sullins, Hugh Miller, George Pappas, and Mark Williams competing.

So why didn't they watch? Sure, I can understand how a lot of people might not have been able to watch the morning and afternoon sessions live. But why didn't more people watch them later on demand?

Professional bowling has a serious problem. Part of it is a lack of interest even on the part of its biggest fans. This certainly doesn't bode well for the PBA's future.

Nevertheless, Xtra Frame is scheduled to cover four PBA events during the rest of May and June. Three of them are senior events, including the Senior U.S. Open, and one is a regional event. I hope all you Xtra Frame subscribers will be tuning in and that those of you who don't yet subscribe will sign up and start enjoying the action.

The season doesn't end when the regular tour goes on hiatus. There's a lot that still goes on, and the more interest you show in seeing it, the more of it will be made available to us all.

And remember that it isn't only the bowling action itself that makes Xtra Frame so valuable. It's also the comprehensive and incisive commentary that accompanies it. It's a treasure trove of detailed information about bowling balls, lane conditions, styles, techniques, and strategies delivered by bowling leaders and legends and top coaches. It's the true bowling enthusiast's dream service, and it delivers tremendous bang for the buck.

Sign up and start watching today.

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