They're saying all kinds of things. Some are saying Belmo's a "jerk." Some are saying Angelo's a jerk and a "crybaby." Some are saying it isn't absolutely clear that anyone is either a jerk or a crybaby, but that if Angelo was distracted by Belmonte's noisy water bottle, he could and should have handled it better. Belmonte himself has publicly apologized for his carelessness and said that he "made up" with Angelo after the match.
However, Belmonte also seems a bit perturbed by the way the PBA has handled this "tempest in a teapot," as one commenter on my piece Wednesday characterizes it. In his Facebook comment of last Monday night, Belmonte wrote:
"I didn't attempt to open the bottle in his swing like people or the PBA are trying to suggest. That would be a D-Bag move and last time I checked I'm not a D-Bag...I'm a little sad to see the PBA try and blow this out of proportion, considering the match itself is a great match and was very close all the way to the end. Clutching at straws I guess."
I think Belmo's probably right. I think the PBA probably *is* "clutching at straws" to lure as many viewers as it can to its telecasts lest it not have enough of them to remain on TV or in business. But to what lengths should it go to "live long and prosper"? Should it slyly impugn the motives and character of one of its brightest stars in order to drum up more business, or do you think it even did this in Belmo's case?
I don't know what kind of financial condition the PBA is in today. But I do know that since it was rescued from oblivion when three former Microsoft executives purchased it in 2000, it has had trouble attracting and keeping sponsors and has hemorrhaged so much money that its chairman, Chris Peters, withdrew last year from most of his involvement with the organization and, as I wrote last year, its current CEO, Fred Schreyer, has ominously warned that the PBA's owners will "not invest the same amount of money over the next ten years as they did over the last ten."
So, short of turning PBA telecasts into bowling's equivalent of "Wrestlemania" with manufactured or real feuds, shouting matches, and even fisticuffs between the bowlers, what, if anything, can the PBA do to draw more fans and earn enough money to stay solvent and ultimately become successful again? Or have the times changed so much that the PBA can never hope to regain the glories of its past or even stay in business much longer, no matter how many provocative articles Jason Thomas writes?
About.com's bowling writer Jef Goodger has written a piece about this story on his bowling blog here.
