Elite Bowling Coverage Should be Better

Reno is now hosting the 2012 BPAA U.S. Women's Open at the National Bowling Stadium. Leanne Barrette-Hulsenberg is defending her championship that she won last year in the novel venue of Cowboys Stadium by defeating Kelly Kulick in the final match. This year's televised finals, albeit shown on ESPN2 six days after the fact, will be held in the even more unusual venue of outdoors under the famous Reno Arch.

As you can see from reading entries such as this, I covered last year's Open with considerable enthusiasm. As a matter of fact, I blogged a lot here about the PBA, women's tournaments, junior tournaments, international adult and junior tournaments, and bowling in general for a couple of years.

But I finally began to lose my enthusiasm not for the sport so much as for the haphazard way the bowling industry itself seems to conduct and promote it. I figured if they didn't care enough to do a better job of promoting, covering, and fostering elite level bowling in this country and, as a result, people don't care that much about the sport to follow it, why should I bother to blog about it? Why even people who call themselves bowling fans seem to suffer from a serious enthusiasm problem, and very few appear to regularly watch bowling telecasts much less read blogs such as this one, so, again, why should I spend a lot of time writing blogposts when almost no one cares enough to read them?

As an example of my displeasure with the way the bowling industry is handling their sport, I posted the following comment just a few minutes ago to the USBC's Facebook wall in connection with their coverage of this year's Open. It echoes, to a considerable degree, this blogpost of mine from a while back. A PBA representative took private issue with that blogpost. He said the bowling industry is doing all it reasonably can to promote the PBA and bowling in general. What do you think?

Elite  women's and, for that matter, men's bowling is in a sad state in this country even as it seems to be growing in popularity in other parts of the world. I agree...that the PBA seems to be hanging on by its fingernails, and there's certainly no indication that any kind of women's professional tour will be coming back. And although many will disagree with me, I think part of the reason for this is that the bowling industry has not made as concerted an attempt as it might to publicize and popularize the sport but, rather, continues on with business as depressingly usual.

I'm not sure what it would take, but maybe if they hired the best PR and advertising minds to barrage the media with compelling commercials, human interest stories, and intelligent and entertaining treatments of bowling, rather than the occasional clownish parody, in television series and movies, more participants and viewers could be brought into the fold. As it is now, bowling and bowlers "don't get no respect," and they should, if people had any idea how challenging bowling really is at the elite level.

One thing I find so disheartening is that bowling seems to get so little respect even from bowling organizations and sponsors. For instance, the BPAA, God bless 'em, is sponsoring the U.S. Women's Open, yet they don't seem to be willing or able to get the finals aired live. We have to wait several days after the fact to see them, and, of course, by then only the most hardcore bowling fan will tune in because everyone else with any interest in the results but not enough to watch a seriously delayed broadcast AFTER learning the results will already know the results and won't bother. What's more, the USBC website's coverage of the tournament seems like a confusing maze. Their videos are great, and Lucas's herculean one-man coverage is to be roundly applauded, but where the hell are the results encompassing ALL the bowlers and not just the top 49? And why can't the BPAA and/or USBC, in the interests of fan interest, provide help to Lucas and the USBC website in tracking results as they occur instead of us having to wait hours to find out how the bowlers are scoring?

If even national bowling organizations and sponsors don't respect their sport enough to give it professional level coverage, how can they expect the public at large to respect it enough to follow it and participate in it? We need a real shakeup in the bowling industry in this country, or elite level bowling here seems all but doomed!

Why Weren't the 2011 U.S. Women's Open Finals Shown Live?

I know who won the U.S. Women's Open last night, and I'd love to be able to write about it here today. But I don't want to spoil it for any of you who wish to wait until you watch the show tomorrow to find out. If you read this blog, you probably know already or will know well before the show airs, but I still don't want to risk spoiling it for anyone.

Of course, if this were not a blog about bowling, and I wanted to write about what happened in the finals of the U.S. Women's Open in tennis or golf the morning after, I wouldn't need to wait. It would likely have been shown live on one of the major networks, and sports headlines around the country if not the world would have blared the results minutes afterward.

But, as we all know, that's not how it is with bowling. Bowling is the Rodney Dangerfield of sports. More people do it on some level or other than probably any other sport, but it "don't get no respect" by the media or, it seems, by the public at large.

That being said, I'm puzzled by something. Bowling may not get much respect, but we're still taking here about the U.S. Women's Open. Not only that, but we're talking about a U.S. Women's Open finals held in the grandest venue--Cowboys Stadium--in which ANY bowling tournament, men's or women's, has EVER been held. Not only that, but it attracted the largest field of any U.S. Women's Open ever, almost 300, from 17 countries, and offered the richest prize fund ever. And to top all that off, it offered a monumental $1 million to anyone who shot 300 in the championship match.

It seems to me that the sponsors of this great tournament--the BPAA and Ebonite International--pulled out all the stops to build interest in this wonderful tournament and its stepladder finals and to draw viewers to television coverage of the finals except for the one measure that might have been the most effective. They were unable or unwilling to do whatever it took to have the finals shown live instead of two days after they took place.

Now just how many people do you think are going to spend Saturday afternoon or evening (depending on your time zone) of a Fourth of July weekend watching a women's bowling tournament of which almost everyone who'd be likely to watch already knows the results? And how many people do you think are going to be drawn to watch by the prospect of seeing whether someone wins the $1 million if they already know whether or not someone won it two days go?

Yes, hardcore bowling fans and bloggers like me will watch no matter what. Besides, I have a horse, so to speak, in the race. Leanne Hulsenberg and her husband Gary bowl league and have a pro shop in my home house. Of course, I want this already legendary bowler to win the one women's major that has so far eluded her during her remarkable career. But there apparently aren't too many like me. As I wrote yesterday, even the preponderance of fairly serious bowlers and self-proclaimed bowling fans appear to be afflicted with a chronic case of the ho-hums. So how many of THEM are going to watch the finals on a holiday weekend or even record it to watch it later when they already know who won, what all the scores were, and whether or not the champion shot 300?

I don't want to be overly critical of the BPAA and Ebonite, mind you. After all, if they hadn't stepped in and rescued a tournament that the USBC abandoned after last year, there'd have been no U.S. Women's Open this year or perhaps ever again. I'm grateful to them. And if I'M grateful to them, just imagine how grateful the women are who cashed or who made the finals of the tournament!

And I'll be the first to admit that I don't know anything about securing live television time on ESPN2 or any other network any time of the day or night. Perhaps it was all but impossible to work out logistically or financially. Yet, it seems to me that there had to have been a way to show the grandest women's bowling tournament ever live, and that someone blew it somewhere, somehow in its not happening.

I don't know what the future holds for the U.S. Women's Open. But if it has a future, I hope I get to see the finals of the next one and of all the ones thereafter live on television and to blog here about them immediately thereafter.

On the off chance that you don't know who won the Open but want to know now instead of trying to hold out until you watch it tomorrow, or perhaps you won't or can't watch it tomorrow, you can click here for a recap of the finals. If you want to watch or record the finals tomorrow, they will be shown Saturday, July 2 on ESPN2 in HD at 6 PM Eastern.

Bowling Video of the Day--Doing it Bigger in Texas

"They say they do things bigger in Texas? Well, you can't do it much bigger than Cowboys Stadium."

--Matt Lawson, USBC Spokesperson

Leanne Barrete-Hulsenberg Looking Forward to 2011 U.S. Women's Open

As I was leaving the bowling center last night after my sport league, I ran into Gary Hulsenberg, husband of female professional hall-of-famer Leanne Barrette-Hulsenberg. Gary and Leanne operate a pro shop at Fireside Lanes in Citrus Heights, CA. They're departing for Texas today so that Leanne can compete in the U.S. Women's Open.

Leanne has appeared in televised bowling competition over 100 times, has won 26 PWBA titles including the USBC Queens Championship in 1999, was twice voted PWBA Player of the Year, and is a member of the USBC Hall of Fame in the Superior Performance category, but she's never won a U.S. Women's Open.

But Gary says she's been bowling very well lately and that he and she both like her chances this year. For one thing, the U.S. Open format favors her game because it's a long tournament where the lanes will have a chance to break down and Leanne can keep moving left into her wheelhouse and open up the lane with her unusually powerful release. This gives her an edge over all but a handful of elite female bowlers who'll be competing this year.

I hope to see her in the televised finals broadcast live from Cowboys Stadium on July 2 at 6 PM Eastern, and I'd love to see one of The Strike Shop walls adorned with a bigger-than-life copy of the $50,000 first place check for winning the title.

Go, Leanne.